Marketing Plans and Packages


A little about us

At Theia Marketing, we give your business the extreme edge that comes with smart marketing strategies and sharp execution. We lean on our network of industry experts and years of experience solving complex problems to make your marketing worries a thing of the past. We’re biased, but we’ve worked with some great companies to create products we’re proud of, and we’d love to include You in that growing list.

Our staff has been featured in:



What we do

We start with why – understanding you, the goals of your business, and the competitive landscape. Once we know that, we can see exactly where our focus will have the most significant impact. Your company might need marketing coaching to help with your in-house resources, implementing a marketing package, or building out a Search Engine Optimization and Marketing (SEO & SEM) package and implementing Pay Per Click (PPC).

Services We Offer

  • Assessment and Audits
  • Total Online Presence Audit
  • Strategy First
  • Engagements
  • Basic Engagement
  • Intermediate Engagement
  • Advanced Engagement
  • Premier Engagement
  • A La Carte
  • Pay Per Click
  • Search Engine Optimization
  • Search Engine Marketing
  • Lead Capture
  • Review Managment
  • Web Development
  • Systems Coaching
  • Understanding Your Market Position

    Stop wondering why your competition is such a problem. Let us do the heavy lifting. We will develop a thorough understanding of where your business is and what it needs to do to compete.

    Total Online Presence

    Strategy First

    Comprehensive Website Review

    Comprehensive Website Review

    Social Profile Review

    Social Profile Review

    Google My Business Review

    Google My Business Review

    Directory and Citation Review

    Directory and Citation Review

    Online Reputation Review

    Online Reputation Review

    Competitive Landscape Overview

    Competitive Landscape Review and Strategy


    Client Interviews


    Develop a Core Message


    Develop an Ideal Client


    Create an Editorial Calendar


    Map Your Customer Journey


    Total Online Presence Audit

    Let us conduct a comprehensive audit of your online presence with a detailed report that shows you the highest priority issues for optimizing your online presence. With our review and the subsequent plan of action, built just for your needs, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market.

    Have you ever wondered why:

  • Your customers are not finding you on Google?
  • The only leads your are generating are from paid search?
  • Your website is not generating the traffic your competitors are?
  • Why are my competitors showing up before my business?
  • More about the Total Online Presence Audit

    Total Online Presence Audit

    Your online presence is the key to understanding how your customers find your business. Your potential new customers are turning to the internet more are more to find the goods and services they need. If your company does not show up on page one of the search results you are not generating new customers from your website; the traffic you are creating is coming from people that are looking for your business directly.

    Let's see where you measure up.

    Once you request your online audit, we will ask you to share some details about your online presence. We will take this data and initiate the following:

  • Comprehensive Website Review
  • Editorial content review
  • SEO factors – on-page and off-page
  • Social profile review
  • Google My Business review
  • Directory and citation review
  • Online reputation review
  • Competitive landscape
  • After we conduct our research we will deliver a full report in a one-on-one video meeting that will also include:

  • Roadmap to fix critical elements
  • Overview of what’s working
  • Highest priority elements to address
  • Recommendations for optimizing your online presence
  • Plan of action for your online presence
  • Your online presence is the cornerstone of your business marketing.

    If this plan of action seems daunting, don't worry. We will walk you through the process, and you'll have a complete understanding after our video meeting. We will give you a plan, and we'll help you implement it too.

    Our promise to you!

    When we are done with assessing your total online presence you will understand:

  • How your customers are finding you.
  • How to improve your organic traffic.
  • A plan to get your business to rank.
  • Strategy First

    Strategy and tactics must go hand in hand for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.  Most of the time, it’s not a lack of ideas companies struggle with; it is understanding how to best execute on them in a crowded market, so it creates a meaningful impact. Coming in fresh helps us to be objective, and work with you to carve a path to a successful marketing strategy.

    Do you feel like your business is:

  • Trying to sell to everyone.
  • Your business is a commodity.
  • Price is often an issue with your clients.
  • You are attracting the wrong clients.
  • You don't stand out from your competitors.
  • More About Strategy First

    Strategy First Engagement

    More about it...

    Our Strategy First Engagement is designed around understanding your business and how to make your business stand out; this is an in-depth process where we work with you to get a thorough understanding of your business needs in the marketing space.

  • We will look into your business to find what you do, that wows your customers and makes your employees love their jobs.
  • Then we take a thorough look at what your competitors are doing to drive business in their doors.
  • From this information, we will build your business a roadmap, for catching up and passing your competition. This plan will be the key to help you stop wasting money on marketing and start investing in your business’s growth.

    Initiatives

    Total Online Presence Audit

    The engagement will begin with an audit of your current online presence which includes a look at the website journey, SEO, keywords, content, social media and ratings, and reviews.

    Client Interviews

    We will interview five ideal clients and employees. We will provide you with high-level summaries, model client profiles, and a promise to help direct your core message to resonate with your customers.

    Competitive Research

    Our team researches your top three competitors and provide you with high-level summaries and a report on the marketing tactics that your competition is engaging in and how to address this in your business needs.

    Core Messaging and Positioning

    We work with you to craft a core message that resonates with your customers and helps to position your business for future growth. With that message, you will have a solid foundation to build on.

    Content Roadmap

    We will work with you to develop the core content themes and sample topics to build your content calendar for your business. This calendar will form the core position of your blogging material and helps make the backbone for your business marketing strategy to show up in search results and educate your model customer.

    Marketing Hourglass

    We will then develop a roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: know, like, trust, try, buy, repeat, and refer. With these tools, we help to keep you top of mind with your customers.

    High-Level Strategies

    We will identify four to six of your highest-level strategies and map them out as next steps to provide you and your business a clear direction moving forward.

    Results

    When we are done:

  • You will know how to make the completion insignificant to your business.
  • You will start attracting the ideal client.
  • Your clients will expect to pay the premium your business charges.
  • Marketing Engagements

    Let us take your marketing to a new level and let you focus on the business you started. We will keep qualified leads coming into your business.

    Services

    Basic

    Intermediate

    Advanced

    Premier

    In-Depth Strategy

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    Google My Business Management

    Facebook Business Management

    Reputation Management

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    Directory & Citation Management

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    Ongoing Local Optimization

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    SEO Strategy

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    CRM

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    Marketing Automation

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    Website Hosting

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    Key Metrics Dashboard

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    Original Blog Copy

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    Social Media Posting

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    Lead Capture


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    Call Tracking


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    Custom Emails for Automatons & Campaigns


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    Status Meetings


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    Training Program


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    New Website



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    Lead Generation Plan



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    Email Playbook



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    PR Plan



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    Influencer Strategy



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    Pay Per Click Strategy and Management



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    Marketing Kit




    Referral Plan




    Sales Process




    Podcasting




    Lead Conversion Funnels





    Basic Engagement

    The Basic Package is designed to enhance your chances of being found when a prospect searches on Google for a local business in their area. The Basic package is our natural solution to our Total Online Presence Audit. In today’s marketing landscape, your company will thrive or die based on local search rankings. Nearly everyone turns to local search to find businesses. If you’re not showing up as high on these searches as your competitors, you are missing out on valuable business. We can help; no need for you to worry about your marketing, that is why you have us.

    Have you ever thought, “I didn’t start my business to:

  • Build a website and continually manage it, so it shows on Google."
  • Manage all of these reviews that we are getting."
  • Optimize my information for a search engine."
  • More about the Basic Enagement

    Basic Engagement

    Let's see what we can do.

    In-Depth Strategic Planning

    We do the research to discover what your business does well and where it can improve when it comes to local search rankings.

    Google My Business Optimization

    We identify key ways to enhance your listing quality and improve your search rankings.

    Website Audit

    Analyze current website pages as well as link building, local optimization, and keyword ranking reports.

    Directory Clean-up

    Review and correct directory and citation listing across major search directories and aggregators.

    Local SEO Management

    Setup and manage the optimization of local keywords and local pack ranking for your business.

    Reputation Management

    We give you the infrastructure to automatically collect positive reviews to make your local search profile stand out.

    Results

    No more worrying about:

  • Is your website up to date.
  • Are those bad reviews going unnoticed?
  • Am I showing up in google correctly?
  • Intermediate Engagement

    The Intermediate Package is designed to quickly get your business showing higher search rankings, more exposure, more traction, and ultimately more leads. You know your marketing would benefit from a major jumpstart and we found out exactly what you need from our Strategy First. We've created this package to give you a boost with social media, blog posts, SEO, and email marketing. By integrating these important elements you'll start to build a marketing machine that attracts leads and customers.

    Do you lie awake at night thinking about:

  • How do I get more customers in the door?
  • Why is my website not getting me more leads?
  • My marketing is good but what else can I do?
  • More about the Intermediate Engagement

    Intermediate Engagement

    Let's jump in!

    Conduct Initial Strategy and Content Planning Meetings

    Two in-person or virtual sessions to conduct discovery and research and present initial strategic priorities.

    Develop Keyword Content Plan 

    List of key themes that will be the focus of any content and SEO opportunities. 

    Create Editorial Calendar

    Install the editorial content plugin (WordPress only) or develop content topics spreadsheet for the upcoming quarter.

    Write and Post Two Blog Submission Per Month 

    Two 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines but written for your customers.

    Publish 20 Social Media Updates Across Facebook, Twitter and LinkedIn Per Month

    Handcrafted posts are taken from your content, the list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.

    Establish a Facebook Content Amplification Protocol 

    Install Facebook Pixel on your website and create target audience and protocol for boosted posts.

    Claim, Create, and Submit Directory Profiles 

    Discover and enhance relevant local and industry-related directories and create consistent profiles across all available directories and publish authoritative information.

    Monitor and Manage Directory Opportunities 

    An ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.

    Email Marketing 

    Add a monthly newsletter based on the blog content you are producing which can be used as a lead generation tool.

    Create and Integrate Robust Rating and Review Web Page and Process 

    Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.

    Create Key Metrics Dashboard 

    Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking.

    Report on Key Performance Metrics Monthly 

    Monthly status checks in and reporting to gauge and adjust progress and tactics. We will work closely with you and your team to keep your marketing goals aligned with your business objectives.

    Conduct Quarterly Review Meeting 

    Quarterly in-person or virtual session to plan upcoming content themes, adjust and add new tactics.

    Results

    No more worrying about:

  • Is your website up to date and providing insightful information to your customers.
  • People want to hear what my business has to say.
  • I am building a solid foundation for my marketing machine.
  • Advanced Engagement

    The central building block of this program is the creation of a modern marketing website. From this foundational element, we will begin to create marketing assets such as content, social media engagement, marketing materials, and the necessary functions to attract and convert leads to customers.

    No more sitting in meetings on business development thinking:

  • How do we adjust our marketing to meet the next quarters goals?
  • How many leads did we get last quarter and what was the conversion rate?
  • What is our cost to acquire a customer?
  • More about the Advanced Engagement

    Advanced Engagement

    Let's learn more...

    Create Initial Marketing Strategy and Plan 

    Three in-person or virtual sessions to conduct discovery, research, and present initial strategy priorities. Create ideal client personas, competitive landscape research, and core marketing message and positioning.

    Develop Keyword Content Plan 

    List of key themes that will be the focus of any content and SEO opportunities; as more high quality and engaging content is built, the reputation and authority of your site and brand will grow.

    Create Editorial Calendar 

    Install the editorial content plugin (WordPress only) or develop content topics spreadsheet for the upcoming quarter. To include a plan for lead capture content such as eBooks or white papers.

    Create Marketing Hourglass 

    Map the customer journey and determine a content plan for stages of know, like, trust, try, buy, repeat and refer.

    Design or Redesign Full WordPress Site 

    Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.

    Write and Post Four Blog Submission Per Month 

    Four 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.

    Create Influencer List 

    Build a journalist, influencer, competition, and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.

    Create Guest Content Opportunities 

    From influencer list conduct monthly outreach to find guest bloggers and opportunities to contribute to other blogs and news sites.

    Publish 20-30 Social Media Updates Across Facebook, Twitter, and LinkedIn Per Month 

    Hand-crafted posts are taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.

    Establish Facebook Content Amplification Protocol 

    Install Facebook Pixel on your website and create a target audience and protocol for boosted posts.

    Manage Social Media Engagement 

    Engage fans and followers on your behalf.  Create campaigns for engagement.

    Create a Marketing Kit 

    A suite of marketing materials to be used in sales efforts offline and online.

    Create Lead Capture tools 

    Quarterly eBook, white paper, infographic, or checklist to use in lead capture efforts.

    Claim, Create and Submit Directory Profiles 

    Discover and enhance relevant local and industry-related directories and create consistent profiles across all.

    Monitor and Manage Directory Opportunities

    An ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.

    Create and Integrate Robust Rating and Review Web Page and Process 

    Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.

    Create and Manage Email Marketing Campaigns 

    Write and create lead capture campaigns, follow-up autoresponder campaigns, and sales campaigns.

    Create and Manage Advertising Plan 

    Create a plan to increase leads. Project manage the plan. (Expense for PPC or Ad Space additional.)

    Create and Manage Social Advertising Campaigns 

    Develop ad content, create keyword strategy and target audience and manage ad spend on social media.

    Create an Annual Marketing Plan 

    Document to include key promotional activities by month.

    Create Key Metrics Dashboard

    Creation of a dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.

    Conduct Monthly Status Meetings 

    Meet twice monthly to brainstorm, report and analyze plans and campaigns.

    Conduct Quarterly Planning Meeting 

    Quarterly in-person or virtual session to plan upcoming content themes, adjust and add new tactics.

    Results

    No more worrying about:

  • Next quarters goals or even the goals for the next year, we have them all planned out with you.
  • We are finally doing something with the leads that we are generating on our website and we are getting them in the door.
  • The business spent this much on acquiring this many customers.
  • Premier Engagement

    Let the experts at Theia Marketing be your marketing department. Our team will build you the robust marketing plan you’ve always wanted. This covers all facets of your marketing, from a blog content marketing plan, social media, reputation management, to formulating sales processes and connecting with influencers in your industry.

    Tired of your board asking you:

  • What are you doing about the company brand or corporate image?
  • What is the lifetime value of a customer?
  • What is our customer retention rate and resale values?
  • More about the Premier Engagement

    Premier Engagement

    Learn more...

    Create Initial Marketing Strategy and Plan 

    Three in-person or virtual sessions to conduct discovery, research, and present initial strategy priorities. Create ideal client personas, competitive landscape research, and core marketing message and positioning.

    Develop Keyword Content Plan 

    List of key themes that will be the focus of any content and SEO opportunities. As more high quality and engaging content is built the reputation and authority of your site and brand will grow.

    Create Editorial Calendar 

    Install the editorial content plugin (WordPress only) or develop content topics spreadsheet for the upcoming quarter. To include a plan for lead capture content such as eBooks or white papers.

    Create Marketing Hourglass 

    Map the customer journey and determine a content plan for stages of know, like, trust, try, buy, repeat and refer.

    Consult on CRM and Marketing Automation 

    Work to initiate or integrate CRM (customer relationship management) tools with a marketing plan and develop customer journey and marketing automation based on Marketing Hourglass development.

    Design or Redesign Full WordPress Site 

    Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.

    Write and Post Eight Blog Submission Per Month 

    Eight 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.

    Create an Influencer List 

    Build a journalist, influencer, competition, and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.

    Create Guest Content Opportunities 

    From influencer list conduct monthly outreach to find guest bloggers and opportunities to contribute to other blogs and news sites.

    Create and Publish Podcast 

    Create and install process for interviews with clients, influencers and other guests.

    Publish 30 - 40 Social Media Updates Across Facebook, Twitter, and LinkedIn Per Month 

    Hand-crafted posts are taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.

    Establish a Facebook Content Amplification Protocol 

    Install Facebook Pixel on your website and create a target audience and protocol for boosted posts.

    Manage Social Media Engagement 

    Engage fans and followers on your behalf.  Create campaigns for engagement.

    Create a Marketing Kit 

    A suite of marketing materials to be used in sales efforts offline and online.

    Create Lead Capture tools 

    Quarterly eBook, white paper infographic or checklist to use in lead capture efforts.

    Claim, Create and Submit Directory Profiles 

    Discover and enhance relevant local and industry-related directories and create consistent profiles across all.

    Monitor and Manage Directory Opportunities

    An ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.

    Create and Integrate Robust Rating and Review Web Page and Process 

    Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.

    Create and Manage Email Marketing Campaigns 

    Write and create lead capture campaigns, follow-up autoresponder campaigns, and sales campaigns.

    Create and Manage Advertising Plan 

    Create a plan to increase leads. Project manage the plan. (Expense for PPC or Ad Space additional.)

    Create and Manage Social Advertising Campaigns 

    Develop ad content, create keyword strategy and target audience and manage ad spend on social media.

    Create and Manage Referral Program 

    Develop referral program from Marketing Hourglass work.

    Create and Distribute One Press Release Per Month 

    Draw from the content calendar, promotional calendar and monthly news, and events to create and submit a press release to a news distribution network.

    Create One Guest Editorial Opportunity per Month

    Write and submit one article per month to online or offline publication.

    Create and Install Lead Conversion System

    Develop a sales process based on overall marketing strategy.

    Create New Customer Kit

    A suite of materials used to orient new customers on how you conduct your business and manage their expectations.

    Create an Annual Marketing Plan 

    Document to include key promotional activities by month.

    Create Key Metrics Dashboard

    Creation of a dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.

    Create and Renew Lead Conversion Funnels

     Install and create lead tracking goals and funnels for KPIs and campaigns.

    Conduct Bi-monthly Status Meetings 

    Meet twice monthly to brainstorm, report and analyze plans and campaigns.

    Conduct Quarterly Planning Meeting 

    Quarterly in-person or virtual session to plan upcoming content themes, adjust and add new tactics.

    Results

    No more worrying about:

  • We have a solid vision for our companies brand and our employees and customers understand who we are.
  • I knew our customers were our greatest asset but I did not know they brought us in that much revenue.
  • I am sure glad that we keep our customers happy and they keep coming back to us for more.
  • Project Services

    We also offer project-based services such as website development, SEO, PPC ad management, and reputation management.


    More about Project Services

    Project Services

    SEO Services

    We offer SEO services so Google, Bing, and Yahoo can find you page 1. From editing meta tags, adding event tags, to advising about long-tail keyword research in a blog, we take our technical know-how to get you leads online.

    PPC Ad Management (SEM)

    Do you ever wonder why some ads follow you around from webpage to webpage? We help you with putting your ads on Google and Facebook. We do competitive analysis, create a campaign strategy, and determine keywords to include in your ad. From there, we optimize your lead pages so you know which campaigns are performing the best.

    Review Management

    Why do some businesses have 100s of reviews on Google My Business, and some with a similar number of clients have close to none? We create a review funnel for your business to dominate your competition.

    Website Development

    The WordPress websites we help you build will generate leads, look great on mobile, and be fully customized to your needs. Don't be fooled by cheap and free website templates, your site is your greatest marketing asset - and that's how we'll treat it. Our website package includes all the features you need to make and maintain a world-class website.

    Lead Capture & CRM

    With a good CRM and lead capture plan, we can help turn those website visitors into paying customers. By implementing a call to action on your website we can capture the contact information of your website visitors and begin to send them targeted email marketing based on the product or service that they expressed interest in.

    Directory Optimization

    Are you listed everywhere online? Yellow Pages, Google My Business page, Facebook page, and voice search? We have a service for you to make sure you are listed everywhere online, so that your prospective clients can find you easily, no matter the directory service. 

    Systems Coaching


    We set you up with online access to the Duct Tape Marketing System Course, and then provide support as you create a complete do-it-yourself marketing plan.

    This package is a great way to get more strategic direction and accountability.  It is designed to add focus to a marketing person or team.

    More about Systems Coaching

    Systems Coaching

    Let's dive in.

    Enrollment in marketing training program 

    Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing.

    One-on-one coaching call 

    Monthly meeting with your Theia Marketing coach for direct feedback on your homework, answers to your questions, and opportunity to be held accountable for getting the work done.

    Homework review 

    Submit your homework as you go through the system to receive guidance on your progress.

    Email Summit 

    Unlimited email support from your Theia Marketing coach on anything marketing-related.

    My website that they created is amazing!! So professional, eye-catching and gives my clients the information that is most important. It’s still simple enough that it’s easy to navigate and keep them on my page to attract business. They handled details that I didn’t want to and made me look good!

    Kelly Tabert

    Realtor, Homesmart

    How we succeed

    We don't take on every client.

    We've become very good at assessing whether we can help companies and we are pleased to say you fit the criteria. We're all very excited about helping you.

    We grab the low hanging fruit available first.

    These funds pay back your investment as quickly as possible. You want to see the money you spent on marketing get you a quick win, and we do too.

    Certifications



    About Theia Marketing

    We are a marketing strategy company that works with small to mid-sized businesses to determine the best marketing strategy to facilitate the growth our client’s desires.

    We were founded in 2018 by our President, Lucas Munisteri after working in various other industries and seeing the need businesses have relating to their marketing efforts. Marketing is a full-time job, and many small companies don’t have the time or the resources to dedicate to developing a sound marketing strategy, nor do they have the marketing demand to justify a dedicated employee or department for the task.

    That is where we come in; we are the solution to your marketing problems.

    Our Services

    We work with you to develop a custom-tailored marketing package to fits your business’s specific needs and growth objectives. We do this by taking your business through a rigorous review of your current marketing efforts and the results those efforts have generated as well as a deep dive into your business processes and how you run your business and how this affects your customers.

    Contact Us

    Lucas Munisteri

    EMAIL LUCAS@THEIAMARKETING.COM
    PHONE (720) 642-7370
    WEB THEIAMARKETING.COM